The Use Of Animated Videos As A Marketing Strategy Today
The use of video content in animation format has reached great popularity nowadays. It is estimated that within a few years it will completely invade the online traffic as more and more brands are using animated videos for their digital marketing.
But why this great popularity? Its success lies in its attractive format, easy to assimilate and share. Through this new format, users can better understand the message.
You may ask yourself how this can be a digital marketing strategy. If you want to know more about this topic, stay with us. I will show you how animated videos can help promote your company or business.
How Can Animated Videos Be Useful For Your Company Or Business Marketing Strategy?
Over 50% of users prefer video content instead of other formats such as written content in their email accounts, social networks or blogs. Animated videos are an ideal way to attract customers.
Using promotional videos among your marketing strategies allows you to convey the message in a more personal, clear, and concise way. This brings an infinite number of opportunities to awaken interest in users and at the same time create a stable relationship between potential and current customers.
Hubspot, a leading marketing software development company claims that people can remember 65% of the visual content they watch, almost three days later!
This is one of the main reasons why you should opt for animated videos in the marketing for your company: Their incredible ability to keep the viewers' attention for much longer. It will attract more users; they will have more interest and retain more information.
According to a study by neuroscientist Carla Clark, most users are attracted to and retain more information with whiteboard videos.
Clark argues these videos are programmed with such simplicity that they make users pay more attention.
It is through the script of an animated video that users can have the experience of a lived visual progression; they can receive information in a logical sequence. This keeps the viewer's attention until the end of the video.
Let’s take Google Doodles as an example. In 2010, Google introduced an interactive Pac-Man doodle; a playable doodle. It is estimated that the average user spends 4.5 minutes on Google a day, according to the time-tracking programme RescueTime. When the Pac-Man doodle was introduced, the average grew by 36 seconds. That means that the game had accumulated a staggering 4.82 million played hours.
Research also shows that Doodles also increased the search volume for the topic they represent. A year after the Pac-Man doodle, 2011, Google dedicated a doodle to the French, post-impressionist painter, Paul Cézanne. Google then experienced more traffic in one day than it had in 33 years of natural search traffic thanks to the Doodle celebrating the artist’s 172nd birthday.
When a Doodle celebrating the anniversary of the first ice cream was uploaded on April 3 of the same year, Wikipedia went from10,366 visits the previous month to 481,000 on the day the doodle was on Google’s homepage.
Take Care Of Your Budget With Animated Videos And Reach Wide Audiences
An animated promotional video allows you to have a video in less time and at a lower cost. This kind of videos does not require expensive elements, such as actors, production, locations... This is undoubtedly something very positive for your budget.
Using animated promotional videos for your company's products or services, you can be sure that your videos will reach all kinds of users. The reason is simple: everyone who watches them can feel identified!
In this type of multimedia, there is no room for stereotypes and all users will feel really comfortable. Regardless of age, gender, race or if the user is a novice or an expert.
With this type of multimedia content, your products or services will reach wider audiences. Animated videos have a great tendency to be shared countless times on social networks. So, imagine this great amount of users sharing and recommending the product.
This article is part of our new web article series 'Learn From The Pros' and was written by Lenis Molina (United States) as a guest writer.
Lenis is an administrative consultant and an honours graduate in a Bachelow of Business Administration, as well as a professional copywritter.
This article was edited by members of Stoked Curiosity to fit with in-house style.
